Recognising the Second
Generation Inventors V
Three weeks ago, readers of this Column may
notice the interlude of this subject “Recognising the Second Generation Inventors”. This was done specially to report the
findings of 2017 Agricultural Performance Survey (APS) and the consequential
implications to food security in Nigeria. The issue of discussion before the intermezzo
was “Google” and its matchless position in the global communication. Page and Brin,
the inventors of Google continued to work hard relentlessly in all aspects of
online communication to make it famous. In addition to Google being a illustrious
“search engine”, it also experimented of being an Internet carrier. In February
2010, it introduced Google Fiber, a fiber-optic infrastructure that was
installed in Kansas City; in April 2015, it launched Project Fi in the United
States, which combines Wi-Fi and cellular networks from different providers;
and in 2016, it packaged a Google Station initiative to make public Wi-Fi
available around the world, with initial deployment in India. This is no doubt
a groundbreaking trend in the global communication industry!
The crusade of Google is rapidly amazing
with menacing aim at conquering the global communication industry. The Google
clientele is increasingly swelling at exponential rate while enjoying effective
services at relatively lower costs making the pockets of Google inventors to
similarly swells without ceiling. What is the target of Google?
The target of Google is simply to capture
and bring every person on Earth make a user of Google products when using
Internet services at all times. The Google strategy of bringing people under
its umbrella is to capture what people do on daily basis and make it easy,
efficient, attractive and unresisting for people to use Google product to do
such things. For instance, in the month of October 2017, Google targeted
children when it introduced “kids-friendly perk” via Google Assistant, which
contains more than 50 kids-loving games, activities and stories. With parents’
permission and ability to intervene, kids under 13 could have their own
personalized Google Assistant with their own login while the parents could manage
what the kids use Google for and for how long they can use it via Google’s
Family Link app. There are many astonishing features designed to meet kids’
curiosity as part of the application. Among such things are the ability for the
kids to talk to people with different jobs and professionals (for instance,
when kids choose jobs like zookeeper or nurse, teacher, etc the kids can hear a
person who really does such jobs and ask questions about jobs); get homework
help (including asking for state or country capitals, how to spell words, and
synonyms and antonyms); enjoy story-time with a variety of titles local and
international. Another instance was launching of Google Express in the same
month of October 2017 when a user can place order via voice command. Google
user can order for different items via a Google Home, which transmit the order to
a shop “Target Corporation”, a second-largest discount store retailer in the
United States of America, behind Walmart, and a component of the S&P 500
Index. This means that Target is supporting Google Express shopping service in
the contiguous USA. It also means Target responds to the Google Assistant’s
voice ordering feature, which is so far only live on the Google Home. Earlier,
it was reported that Target was available through Google Express in New York
City and California before the formal launching to cover the whole of USA. This
marked a major expansion and helped to fill out Google’s service in a big way
thereby increasing profitability to the owners. Well, this may perfectly be
working in USA and other countries but similar application needs more effort to
gradually cover many developing countries like Nigeria.
While Google is inching out to bring every
person under her feet and celebrating huge success, the foundation of the
success was made possible due to the existence of Global System for Mobile
(GSM) communication. The mobile cellular popularly called GSM became the solid
foundation of the 21st Century digital communication system, which
truly made the World a global village. One can vividly remember the infamous
statement of the then Nigerian Minister of Communication in the late 1980s when
he was quoted saying, “telephone was not meant for the poor Nigerians”. Today,
telephone is for everybody, thanks to debut of GSM. Who invented this
communication wizardry called GSM? GSM is a digital mobile telephony system,
which is widely used in Europe and other parts of the world. GSM uses a
variation of time division multiple access (TDMA) and is the most widely used
of the three digital wireless telephony technologies (TDMA, GSM, and CDMA). CDMA
(Code Division Multiple Access) and GSM (Global System for Mobiles) are
shorthand for the two major radio systems used in cell phones. Both acronyms
tend to group together a bunch of technologies run by the same entities.
Historically, the idea of GSM was mooted as
far back as 1975 when Henry Kieffer from the Swiss recommended the need for the
Europe to find new spectrum for mobile at 900 MHz – the vital raw material for
radio. This was the first idea of having a mobile telephone, which can permit
users communicate while on transit. The whole idea of GSM became a reality
within 37 weeks in 1987. Before then, setting-up of GSM was the next
significant milestone, which many countries in Europe, Japan and USA were
working hard to achieve. In those countries the standards responsibility for
the radio and the linked network were split between different standards bodies.
The critical decision in 1982 was to allow GSM to define everything it needed
for itself. This secured a competitive edge for European mobile standards
making. Thus, every Research and Development Laboratory in Europe was
tirelessly working to perfect the GSM technology. Famous institutions such as CNET,
CSELT and BTRL, key Industrial Labs (Ericsson, Alcatel etc) and many
Universities were all drawn into this breathtaking new opportunity –
digitization of Europe’s mobile networks. In 1987, the breakthrough was
eventually achieved; the Finnish Prime Minister (Harri Holkeri) made the first
GSM call in Helsinki to the Mayor of Tampere (Kaarina Suonio) who was in front
of the Rosendahl Hotel in Tampere in Finland. This modest success of GSM was then
passed into the hands of hundreds of engineers from all the major mobile radio
operators and the large electrical/electronic system companies. The result was
a common cellular radio network right across Europe aimed at serving the communication
needs of the business community. It was an early triumph for the new European
Single Market.
However, communication needs cut-across the
stratum of the society, far beyond the business community, thus, the future
destiny of GSM was not to stay rooted in the business market alone. Crave for
high profit making and driven by cutthroat competition among the GSM promoters
and service providers led the GSM to become the most successful communications
network in history – with over 6 billion users as at 2013. The mobile industry
was to move out of its base of professional electronics and into a new world of
consumer electronics. Still, who were the personalities and their roles to make
GSM achieved this tremendous success? It is difficult to credit one personality
for the GSM innovation, as it was the product of collective efforts. In Europe
where GSM was originated, there was a pivotal moment, which was a turbulent
period in 1987; there were critical events and critical players for policy,
strategy and technical advancement of the GSM. Consequently, Europe produced
the very first agreed GSM Technical Specification (February, 1987). Ministers
from the 4 big EU countries cemented their political support for GSM with the
Bonn Minister’s Declaration (May, 1987) and the GSM MoU was tabled for
signature (September, 1987). The MoU drew-in mobile operators from across
Europe to pledge to invest in new GSM networks to an ambitious common date. It
got GSM up and running fast. In this pivotal moment the guiding hands shaping
the outcome of all three critical events were Armin Silberhorn (Germany),
Stephen Temple (UK), Philippe Dupuis (France) and Renzo Failli (Italy): Thomas
Haug (Winner of the 2013 Draper Prize for pioneering contributions to the
world’s first cellular telephone networks, systems, and standards) facilitated
a seamless criss-crossing of the initiative in and out of GSM. Thomas Haug GSM
Chairman kept the ship steady in turbulent waters until success was finally
achieved. (To be continued next week)
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